Who Will You Meet?
Insight: 100,000 people use Uber Pool in big cities, so you never know what unique characters you might share a ride home with.
After experiencing UberPool for the first time after moving to London, I had to do a campaign for them aimed towards getting more young people to use UberPool. The service is usually avoided with young people out of the idea of it being awkward, when, in fact, sharing an Uber home with interesting strangers is no different to making friends in the smoking area, which is second nature to young professionals and students.
By positioning UberPool as a raffle of meeting a variety of interesting, unique personalities, hopefully it would attract more young people.