Bee Clark
Sassy Slogans

Lazy Oaf

Packaging design for Peruvian Chocolatier, Death by Xoko.

Sassy Slogans

Sassy Slogans

Insight: By summing up the brand in copy-heavy designs that scream all the bold and individual values they have, it will successfully attract the right amount of consumer that would be interested in that style of clothing.

Lazy Oaf are a bold, colourful brand that praise ‘weirdness’ and being yourself with a strong online presence but not much of one outside those who already know it. Their clothing is quite statement and daring, so to attract the ideal clientele, the way they grab new attention should be too.