Bee Clark
Kids Out Charity

Heinz Beanz

Kids Out Charity

Kids Out Charity

Insight: If you aren’t using Heinz beans, then they don’t count as ‘proper’ beans and you might as well be putting anything on your toast.

I doubled up this campaign with a charity cause of vulnerable children in difficult positions during Christmas due to domestic violence- it’s heartbreaking that not waking up with a present from Santa is the least of their worries, but there is a charity doing their bit to help make Christmas fun.

I took my initial concept of putting strange items in the place of beans to represent not using ‘proper’ beans and tied it into the cause by showing children’s toys to encourage consumers to donate to a charity that make sure children get these toys for Christmas.