Bee Clark
Scarier Things Than Smear Tests

Jo's Cervical Cancer Trust

Scarier Things Than Smear Tests

Scarier Things Than Smear Tests

Insight: A 2,000 women in the UK either delayed or didn't attend their yearly screening for cervical cancer due to embarrassment or being uncomfortable/scared of the test.

Women are scared of getting smear tests for a variety of reasons when the risk of getting cancer should probably be consider a lot scarier of a situation.

By using ambient advertising and positioning posters around ‘scary’ situations, it reminds people that there are probably better things to be scared of than a test that could save your life.