Their Way- Graduation
Their Way- Graduation

Insight: Red Stripe is incredibly popular with students and heavily associated with university and more specifically, partying and the alternative scene. Graduation is classy and formal, so these people want an ‘edgy’ way to graduate that’s more fitting to the lifestyle they’ve had the past three years.

A campaign released prior to graduation season to build up hype that students interested in that lifestyle will heavily relate to and will encourage sentimental feelings about the best three years of their lives coming to an end.

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Their Way- Graduation
POSTER2.jpg
POSTER3.jpg
Their Way- Graduation

Insight: Red Stripe is incredibly popular with students and heavily associated with university and more specifically, partying and the alternative scene. Graduation is classy and formal, so these people want an ‘edgy’ way to graduate that’s more fitting to the lifestyle they’ve had the past three years.

A campaign released prior to graduation season to build up hype that students interested in that lifestyle will heavily relate to and will encourage sentimental feelings about the best three years of their lives coming to an end.

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