Their Way- Graduation
Insight: Red Stripe is incredibly popular with students and heavily associated with university and more specifically, partying and the alternative scene. Graduation is classy and formal, so these people want an ‘edgy’ way to graduate that’s more fitting to the lifestyle they’ve had the past three years.
A campaign released prior to graduation season to build up hype that students interested in that lifestyle will heavily relate to and will encourage sentimental feelings about the best three years of their lives coming to an end.
The Red Stripe mobile bar can will travel around the UK, visiting different universities and offering graduates and their families an eye-catching and unique type of mobile bar.
Cans given out will come with a QR code that gives the consumer a location to a venue in their city and their online free ticket so that the university graduates can all go for one last student party to say goodbye to their party days.